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Delete Image Metadata

Adobe Express Content Credentials

Express runs Firefly behind its generate and edit features, and those carry Content Credentials into your export. Check what a design declares before it reaches a feed.

  • .jpg
  • .jpeg
  • .png
  • .webp
Firefly
The model behind Express's generative features
Per export
What the checker reads — the file you will post
Read-only
This checker shows the credential; it changes nothing
Processed in your browser

How it works

  1. 1

    Export the design

    Download the PNG or JPEG you are about to post.

  2. 2

    Load it into the checker

    Any Content Credentials or AI declaration is shown, read-only.

  3. 3

    Decide before you post

    A credential means platforms will label it; build from your own assets to avoid one.

Where the credential comes from

Adobe Express builds its generative features — Text to Image, generative fill and text effects among them — on Adobe Firefly. Adobe automatically applies Content Credentials to assets whose pixels were generated entirely by Firefly, so an image made that way inside Express carries the same signed record as one made in Firefly itself.

Express is often where social posts are assembled, which makes it the last step before upload. Whatever credential the export carries is what Instagram, TikTok and LinkedIn will read.

Templates, photos and generated elements

Not every Express design is generated. A template filled with your own photos and text is a layout, and the generative record attaches to Firefly output rather than to the use of Express as such.

That is a reason to check rather than assume. Load the exported PNG or JPEG above and the checker shows whether it carries a C2PA manifest or AI declaration — and so whether a platform will label the post.

Adobe's terms on removing it

Express falls under the same Adobe Generative AI terms as Firefly: users must not remove or alter Content Credentials that may be generated with AI output, or otherwise mislead people about where it came from.

So this page reads credentials and does not strip them. If a design needs to post without an AI label, build it from your own photos and Express's non-generative tools, and check the export before you share it.

What this tool does

  • Shows whether a design export carries an AI declaration
  • Explains which Express features bring Firefly's credential with them
  • Read-only: the file is left exactly as it is

What it does not do

  • Does not remove Content Credentials — Adobe's terms do not allow it
  • PDF and video exports cannot be checked here
  • Cannot change how a platform labels a post

Adobe Express Content Credentials

Express runs Firefly behind its generate and edit features, and those carry Content Credentials into your export. Check what a design declares before it reaches a feed.

Open the tool

Reviewed and updated . Behaviour described on this page is covered by the project’s automated tests.

Frequently asked questions

Does Adobe Express add Content Credentials?

To images generated by its Firefly-powered features, yes — Adobe applies credentials automatically to fully generated assets. A design built only from your own photos and text has no generative record to carry.

Why did my Express design get an AI label on Instagram?

Most likely it contains a Firefly-generated image whose Content Credentials came through in the export. Load the exported file above to see what it declares.

Can I remove Content Credentials from an Express export?

Adobe's Generative AI terms say you must not remove or alter credentials generated with AI output. Rebuilding the design from non-generated assets avoids them instead.

Is Adobe Express the same as Firefly for credentials?

For generated images, yes: Express uses Firefly, and the same terms and credential apply. Express adds layout, templates and your own assets around that, which are not generative.

Can this check a PDF or video exported from Express?

No. The checker reads JPEG, PNG and WebP images. Export the image you plan to post to check it.

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